CoreMedia

Intro
2018-2021 Director Product Marketing, CoreMedia (Hamburg & remote San Francisco)
Over three years, I led a 5-person team to reposition CoreMedia as a SaaS DXP, built proactive Gartner and Forrester analyst relations, and drove the CoreMedia Content Cloud relaunch.
I overhauled the martech stack, introducing HubSpot with deep Salesforce integration, cutting costs 25% and boosting marketing ops efficiency 50%, while relaunching the website and blog, ensuring GDPR compliance, and leading co-marketing with Salesforce and SAP.
2011-2018 Director Product Management, CoreMedia (Hamburg)
Over seven years I led a 40-developer/4-PO team on a €6m budget, pivoting the CMS from on-prem media to a SaaS e-commerce platform and shipping CoreMedia LiveContext for IBM WebSphere Commerce. I also built Elastic Social from 0-to-1 in 12 months, and led personalization/analytics integrations.




