CoreMedia

CoreMedia

Intro

2018-2021 Director Product Marketing, CoreMedia (Hamburg & remote San Francisco)

Over three years, I led a 5-person team to reposition CoreMedia as a SaaS DXP, built proactive Gartner and Forrester analyst relations, and drove the CoreMedia Content Cloud relaunch.

I overhauled the martech stack, introducing HubSpot with deep Salesforce integration, cutting costs 25% and boosting marketing ops efficiency 50%, while relaunching the website and blog, ensuring GDPR compliance, and leading co-marketing with Salesforce and SAP.


2011-2018 Director Product Management, CoreMedia (Hamburg)

Over seven years I led a 40-developer/4-PO team on a €6m budget, pivoting the CMS from on-prem media to a SaaS e-commerce platform and shipping CoreMedia LiveContext for IBM WebSphere Commerce. I also built Elastic Social from 0-to-1 in 12 months, and led personalization/analytics integrations.

Year

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2011-2021

Year

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2011-2021

Year

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2011-2021

Company

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CoreMedia

Company

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CoreMedia

Company

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CoreMedia

CMS Experts – Boye Aarhus 25 conference
CMS Experts – Boye Aarhus 25 conference
Creative Tech – Boye Aarhus 25 conference
Creative Tech – Boye Aarhus 25 conference

"I had the pleasure of working with Joerg at CoreMedia, where his contributions were critical both in the realms of product management and product marketing. Joerg possesses a rare blend of deep technical knowledge and the ability to convey product value in a relatable, human-centric way. I initially collaborated with him when he was part of the Product Management team and I was leading up Product Marketing for the company. He was genuinely the best product manager that I’ve ever worked with, so I was incredibly happy when he decided to join the global marketing team as Director of Product Marketing. He’s the sort of person that every company needs on their product or marketing team. He’ s an incredibly smart and versatile executive who reliably delivers results. This made him a significant driving force for our company’s strategy and execution. I wouldn’t hesitate to work with him again and any organization would be fortunate to have him on their team."

Doug Heise

Doug Heise

VP Global Marketing

"I had the pleasure of working with Joerg at CoreMedia, where his contributions were critical both in the realms of product management and product marketing. Joerg possesses a rare blend of deep technical knowledge and the ability to convey product value in a relatable, human-centric way. I initially collaborated with him when he was part of the Product Management team and I was leading up Product Marketing for the company. He was genuinely the best product manager that I’ve ever worked with, so I was incredibly happy when he decided to join the global marketing team as Director of Product Marketing. He’s the sort of person that every company needs on their product or marketing team. He’ s an incredibly smart and versatile executive who reliably delivers results. This made him a significant driving force for our company’s strategy and execution. I wouldn’t hesitate to work with him again and any organization would be fortunate to have him on their team."

Doug Heise

Doug Heise

VP Global Marketing

"I had the pleasure of working with Joerg at CoreMedia, where his contributions were critical both in the realms of product management and product marketing. Joerg possesses a rare blend of deep technical knowledge and the ability to convey product value in a relatable, human-centric way. I initially collaborated with him when he was part of the Product Management team and I was leading up Product Marketing for the company. He was genuinely the best product manager that I’ve ever worked with, so I was incredibly happy when he decided to join the global marketing team as Director of Product Marketing. He’s the sort of person that every company needs on their product or marketing team. He’ s an incredibly smart and versatile executive who reliably delivers results. This made him a significant driving force for our company’s strategy and execution. I wouldn’t hesitate to work with him again and any organization would be fortunate to have him on their team."

Doug Heise

Doug Heise

VP Global Marketing

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