Hygraph
Intro
Product Marketing Lead, Hygraph (Berlin)
In my first three months, I led the Personalization launch, aligning product, dev, and presales, to deliver end-to-end demos with clear storytelling, and compelling demo content. I also created release announcements, blog posts, a paid ads campaign, and ran a panel webinar.
I introduced Tribyl to mine Gong calls for Voice of Customer analysis, then used those insights to create positioning and messaging. I also ran GTM enablement with sessions and videos, boosting sales readiness, demo quality, and campaign conversion.
Furthermore, I led the website relaunch. And built the main interactive demo suite, rolling out Navattic integrated with HubSpot for lead-scoring, and Google Analytics for self-serve evaluation.
