Hygraph
Intro
Product Marketing Lead, Hygraph (Berlin)
In my first three months, I led the Personalization launch, aligning product, dev, and presales, to deliver end-to-end demos with clear storytelling, and compelling demo content. I also created release announcements, blog posts, a paid ads campaign, and ran a panel webinar.
I introduced Tribyl to mine Gong calls for Voice of Customer analysis, then used those insights to create positioning and messaging. I also ran GTM enablement with sessions and videos, boosting sales readiness, demo quality, and campaign conversion.
Furthermore, I led the website relaunch. And built the main interactive demo suite, rolling out Navattic integrated with HubSpot for lead-scoring, and Google Analytics for self-serve evaluation.
Expertise:
Product Marketing
Go-to-Market
Launch
Messaging
Positioning
Public Speaking
Website Design
Interactive Demo
AI / LLM
Automation
“I’ve worked with Joerg on elevating our product marketing and GTM, and he was essential to our momentum. He pairs deep CMS expertise with action-first execution. He sets clear goals, documents and opens up processes, and introduces smart tools, so the team moves faster with less friction. He communicates timelines, owns outcomes, and keeps stakeholders aligned and heard. Working with Joerg is seamless and professional."
Simon Ruiz Tada
Head of Product Marketing
