I build B2B SaaS products where strategy, storytelling, and engineering meet. I turn complex business needs into simple, scalable experiences that ship and sell. With deep roots in eCommerce, digital marketing, digital experience, and content management, I wear the hats of product marketer, strategist, and product manager to shape positioning, pricing, and roadmaps that move markets.

From Europe to the U.S. and India, I align globally distributed teams, UX, engineering, QA, agencies, and stakeholders, through open, collaborative leadership. As VP of Product, I bootstrapped a new B2B SaaS product with a 25-person team across Germany, Denmark and the US, landed the first two early adopters in year one, and co-led a joint GTM with a sister company.

Certified (Pragmatic PMC Level V, Product Focus, CSPO) and fluent in Kanban, Scrum, and SAFe, I pair disciplined execution with customer-obsessed discovery. Today, I’m exploring how GenAI and LLMs reshape product strategy, operations, and growth, and putting those insights to work.